What is advertising? It is information on the elements you want to incorporate into your life. It is optimism, putting the best foot forward for your product. It is an invitation to take home and grow the natural beauty offered at your local Garden Center. It is the hope the RV travel will satisfy the longing for undistracted family time. To the first time car buyer auto advertising is a promise of freedom. To the book or movie lover advertising provides excitement about a new adventure. A lot of people say they don't like advertising. But ads are quick, concise messages that give us information. Most people don't want to be sold....but they love to buy. Advertising is a showcase display of all the wonderful items available inside the store. It has been said, "Advertising is the wonder in Wonder bread." Find the motivation behind the buyer. Make your advertising work for you.