The benefit of web advertising, like the universe, is ever expanding. The internet has extended the reach of businesses from local to worldwide. From websites to web advertising, the internet has become a convenient source of information for shoppers.
There are numerous ways to advertise online. Let Pam Spring Advertising in Grand Rapids & Lansing, MI be your guide to the medium that will work best for your business. Below is a list of some of the digital services we provide:
Having a strong, well designed, currently updated website is essential to every business. It is available 24/7 to give details about your business, like driving directions, hours of operation, and more. Many people "pre-shop" online before they even enter your store. Your website gives you the opportunity to showcase your product prior to the customer's shopping trip.
Search Engine Optimization
Having a good website is not enough. Potential customers have to be able to find you when searching the web. This is where SEO (Search Engine Optimization) comes in. It makes your business stand out from the crowd by raising visibility when people search for businesses like yours on the web.
Digital Marketing Options
SEO – Search Engine Optimization – making sure your website is coming up in a prominent position when people search for your type of business.
SEM – Search Engine Marketing- pay per click advertising that makes sure your business stands out from the crowd when people search for products on line.
Websites –We can create and manage your website with colorful art and photos as well as expert original written content to make your website stand out from your competition.
Social Media – Advertising on Facebook, Instagram or other social media sites with video & static ads.
Email Marketing – Emailing prospective clients about an event or special offer targeting zip codes and demographics.
Search Retargeting – Targeting potential customers based on their online searches.
Audience Targeting – Delivering ads to specific demographics based on age, gender, income, etc. Also considering online search and purchase history.
Contextual Targeting – Advertising to people based on their interests determined by their web history. Introducing products similar to those searched online.
Site Retargeting – Delivering ads to people who have been to your website but have not yet purchased. Keeping your products in their mind while they continue to search online.
Geo Fence – Deliver an ad to people when they visit a competitor’s business or a certain zip code that you know will be effective for you.
Native Advertising – Advertorial News Articles - The fifth article on the page of local news source websites is dedicated to an article that looks like news and is endorsed by the News Source. This article can give more in depth information on your product and position you as the authority in your field.
Pre-roll – Video ads that appear on the websites on News Sources.
Website Video ads – We can create an eye-catching video that will play on your website to showcase your product.
Banner & tile ads with click through to your website on local high traffic websites as well as targeted ad network websites.
OTT – Over the Top Television – For Cable cord cutters. Delivering un-skippable video ads to web based television services like Hulu, Sling and Apple TV.