One of the advantages of working with a Grand Rapids & Lansing, MI advertising agency is having an integrated marketing approach. A media mix is often the most effective way to reach a large audience. A multimedia campaign should have a consistent look and feel. The radio should sound like the television. The television should look like the billboards and web advertising.
Here at Pam Spring Advertising we have years of experience to make this happen. We put a lot of thought into having your entire campaign be cohesive, well balanced, and powerful. We create a fitting message for your target audience that is both creative and effective.
We analyze recent advertising trends, look at your competition, and evaluate demographic information. We shop for the best deals to ensure your media buy gets you the highest return for the lowest cost. Your bottom line is our measure of success!