The benefit of web advertising, like the universe, is ever expanding. The internet has extended the reach of businesses from local to worldwide. From websites to web advertising, the internet has become a convenient source of information for shoppers.
There are numerous ways to advertise online. Let Pam Spring Advertising be your guide to the medium that will work best for your business. Below is a list of some of the digital services we provide:
Having a strong, well designed, currently updated website is essential to every business. It is available 24/7 to give details about your business, like driving directions, hours of operation, and more. Many people “pre-shop” online before they even enter your store. Your website gives you the opportunity to showcase your product prior to the customer's shopping trip.
Search Engine Optimization
Having a good website is not enough. Potential customers have to be able to find you when searching the web. This is where SEO (Search Engine Optimization) comes in. It makes your business stand out from the crowd by raising visibility when people search for businesses like yours on the web.
SEM – Search Engine Marketing, often called pay per click. WEB Ads – tile or banner ads on specific websites, social media sites or ad networks. Re-targeting – hitting customers who have visited your website with another ad when they search elsewhere on the web. Pre-roll – video ads that appear on select websites. Web Video – a TV spot or infomercial that you can post on your website, You Tube channel or social media page. Email Blasts – sending newsletters, coupons or special offers to specific email addresses.